1. Quality content is rewarded in the search engines
2.Content is involved in PR, social and SEO. It is vital to the success of any marketing strategy
3.Content marketing is an excellent way of targeting and engaging with the right audiences
4.Brilliant content attracts high quality links
5. Correctly targeted content attracts relevant traffic
6. On site content influences user experience � bounce rate, time on site, conversion
7. Content increases trust in your website and your company as a whole
8.Content defines your company and helps you to stand out from your competitors