Link building is the process of getting other web pages, and web sites to place a hypertext link to yours, which generates direct targeted traffic to your site, while more importantly increasing your search engine visibility and rankings. Building links to your site should be an ongoing process of research, communication and attaining quality in-coming links to your web site.
Here are some techniques:
this technique is commonly employed to exchange links with other web masters. Where you place a link back to his/her site from your web page, and they'll place a link back to yours.
Article Writing and Submission
Another technique is by creating and distributing information and content to other web pages. There are many web sites that accept article submission and offers for distribution as indicated all over the Internet.
Press Release Submission
It is a way to deliver latest news events within your company. However, it is written in such a way that it will rank well in the search engines for your keywords and provide your website with important back links that will also help boost its position in the search engine rankings.
Directories have proven an important source for links. These links should ideally be optimized for the keywords that we want our site ranked for in the search engines.
is an online method of storing, organizing, sharing and searching bookmarks of selected web pages. A bookmarking site allows members to save links they have an interest in, as well as sharing them with others web users.
Forum Posting and Blog Commenting
By posting regularly to these forums and blogs, and properly utilizing the signature tags, you can generate much needed back links to your web page which helps with search engine optimization for your site.