Digital marketing boost your business productivity and gets ab edge over traditional way of marketing in various ways: Benefits of Digital marketing is:
Digital marketing allows you to reach a broader, more engaged and targeted audience fast than traditional marketing and is more cost effective.
With digital marketing, you're speaking to a specific audience and really test things and iterate quickly. So if one ad doesn't work you can try variations of it and track progress.
It adds a lot more science and tracking to marketing as well as allows companies to be more relational in their marketing efforts.