Twitter Usage On The Rise

Twitter Usage On The Rise

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Debbie Johnson

Sep 4 2010, 03:10 PM

Post #1

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Twitter Usage on the Rise

As I noted in my other post today, Twitter is reporting some serious numbers. 145 million registered users and 300,000 registered apps for those users just to name a few. In the end though it’s just noise unless people are actually using the service.

According to research from Royal Pingdom the increase in number of accounts is translating to usage rates climbing as well.

About the numbers the Pingdom people state

Twitter processed 2.64 billion tweets this August, an increase of 33% over May. Not a bad increase over just a summer. In August, an average of 85 million tweets passed through Twitter every day.

And if you look at the whole year so far, the increase is even more impressive. Activity on Twitter has already more than doubled this year (August had 115% more tweets than January).

As always raw aggregate numbers are interesting but the real need is to understand the how’s and why’s related to that usage. As marketers it’s important not to get into the same game that TV did for years talking about how many eyeballs they delivered but then when pressed for specifics the dance started. The details of the reasons for using the service are much more important than the big numbers.

What if most of that usage came from people who are in the social media industry and were not people who would be prospects or potential retail buyers of a product or service? A lot of activity but no real value, right?

I often wonder if Twitter isn’t going to just become a holding pen of sorts for PR players who put out information to the social media hangers on that use the service the most. Sure they buy things too but that becomes a niche market for actual buyers because their total numbers are completely disproportionate to their use of the service.

What it does become is a great place to get the word out to people who are desperate to stand out and will promote virtually anything to feel important. Who says feeding on people’s insecurities isn’t a viable strategy?

So go ahead and tell us your opinion of Twitter with regard to how effective it is for marketers. Forget the big numbers just talk about the potential bottom line impact. Is it real or do the big numbers prove to be all show and no go?

Have a happy and safe Labor Day break.

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Replies(1 - 9)

epidemic	Sep 4 2010, 03:38 PM Post #2
Active Money Maker Group: Members Posts: 159 Dream Points: 15 Experience Points: 230 Joined: 4-May 07 Member No.: 16,874	nice post. I always doubted the usefullness of twitter for ME. I prefer facebook over twitter... it just looks all so spammy, twitter that is... -------------------- Looking for web hosting? Webhost-choice.com Reviews web hosting services My Youtube Tutorial & Tech Channel Or Just Check Out My blog

Debbie Johnson	Sep 4 2010, 05:01 PM Post #3
Legendary Money Maker Group: Lifetime Supporters Posts: 16,723 Dream Points: 56,863 Experience Points: 17,322 Joined: 15-April 07 Member No.: 15,677	I am using both but i prefer facebook just alittle better epidemic -------------------- Money Forum Lens ~~Don't click here $~~ Follow me on Twitter

epidemic	Sep 4 2010, 05:29 PM Post #4
Active Money Maker Group: Members Posts: 159 Dream Points: 15 Experience Points: 230 Joined: 4-May 07 Member No.: 16,874	QUOTE(Debbie Johnson @ Sep 4 2010, 05:01 PM) I am using both but i prefer facebook just alittle better epidemic nice money forum lense also lol -------------------- Looking for web hosting? Webhost-choice.com Reviews web hosting services My Youtube Tutorial & Tech Channel Or Just Check Out My blog

jerryton	Sep 4 2010, 08:38 PM Post #5
Senior Money Maker Group: Members Posts: 632 Dream Points: 4,762 Experience Points: 687 Joined: 14-March 10 Member No.: 88,726	QUOTE(Debbie Johnson @ Sep 4 2010, 04:10 PM) Twitter Usage on the Rise I often wonder if Twitter isn’t going to just become a holding pen of sorts for PR players who put out information to the social media hangers on that use the service the most. This might have been the case already but the fact that people choose whose tweets they want to listen to eliminates that, if someone you follow starts marketing to you too much, you just un-follow them. The celebrities are also making twitter stronger. -------------------- credit \| loan \| loans \| prepaid finance

chrisgander	Sep 7 2010, 08:15 AM Post #6
New Money Maker Group: Members Posts: 4 Dream Points: 74 Experience Points: 54 Joined: 7-September 10 Member No.: 109,807	Great Debbie..great post. Twitter is actually gaining heights. -------------------- my lead system pro

Debbie Johnson	Sep 8 2010, 03:41 AM Post #7
Legendary Money Maker Group: Lifetime Supporters Posts: 16,723 Dream Points: 56,863 Experience Points: 17,322 Joined: 15-April 07 Member No.: 15,677	There are Billions of Tweets Per Month Twitter is growing rapidly and it’s evident that it is becoming one of the world’s more important social networking sites. As recently announced, these 145 million users contribute billions of tweet per day, reflecting high user engagement within the Twitter community. Twitter’s user base may be far lower than what Facebook has, but several studies have concluded that Twitter is preferred social tool for businesses, especially among the fortune 500 companies. The chart shows a steady growth in the volume of tweets despite being a relatively young company. The Twitter team is also quick to turn its traffic to revenue as it introduced its ad platform a couple of months ago. So far, early adopters are pretty please with the results generated from the ad platform. User experience, on the other hand, isn’t greatly affected as Twitter creatively integrated ads in -------------------- Money Forum Lens ~~Don't click here $~~ Follow me on Twitter

joleen	Sep 14 2010, 11:16 AM Post #8
New Money Maker Group: Members Posts: 5 Dream Points: 84 Experience Points: 55 Joined: 14-September 10 Member No.: 110,577	Good explanation! I was using it just for putting our Tweets. -------------------- my lead system pro

sixplus	Sep 24 2010, 09:19 PM Post #9
New Money Maker Group: Members Posts: 7 Dream Points: 96 Experience Points: 57 Joined: 14-September 10 Member No.: 110,623	Excellent! With those stats no wonder we are pursuing and targeting new as well as old followers with new marketing strategies. Blessings! -------------------- EARN MONEY FAST

djayusevlademir	Sep 28 2010, 05:15 AM Post #10
Active Money Maker Group: Members Posts: 112 Dream Points: 740 Experience Points: 168 Joined: 2-August 10 Member No.: 105,224	Nice post.. twitter are also good and nice to use.. though it is not as popular as facebook -------------------- buy my online business strategy

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