Difference Between Adsense and Adwords
There are more than a few twisted minds at Google. You need look no farther than the name “Google” to understand this truth. What is a “Google”? It is a play on the name “googol”, which is a name for a mathematical figure of the number one followed by 100 zeros. Strange indeed, eh?
Google Adsense and Adwords carry on this tradition. You neither “add sense” nor “ad words” when you use these two Google services. Instead, the best way to think of them is to consider a middle man in any transaction. In this case, Google is the middle man and profitably so.
Google Adwords is a program you can use to get listed in the search results for Google and other search engines, such as AOL, for which it supplies advertisements. You essentially create an account, insert your advertisement, pick the maximum amount you are willing to pay per click on your ad and then submit your credit card. You advertisement will then go live once the credit card is approved. Every time someone clicks on your ad, Google bills your account. Every couple of weeks or when your bill reaches a certain amount, Google will actually charge your credit card. Adwords is known as a form of pay-per-click advertising.
Google Adsense is essentially the other side of the coin. There are non-search engine sites on the web that get a lot of traffic and Google trusts. This site is one, but it is hardly an exclusive club. With Google Adsense, these sites are able to set up accounts with Google and list advertisements from Google Adwords on the sites.
A perfect example of this are the ads in the right hand column of this page. We are listing these ads through the Google Adsense program. Each advertisement is actually a Google Adword listing. When someone clicks on one of the ads on our site, we get a percentage of the bid price Google is charging that advertiser. What is the percentage amount? Nobody knows because Google will not reveal the information! Still, it is enough that it pays some of the overhead of hosting and such. Some people build sites solely to promote Adsense ads. It just depends on your particular level of interest.
What is the difference between Adsense and Adwords? You pay Google for to place Adwords on Google’s system, but Google pays you to put Adsense on your site.