QUOTE(jackflaming @ Jun 26 2012, 04:40 PM)
Direct marketing is a marketing strategy that consists of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers.
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
So,actually direct marketing mean to contact with customer directly.
