The bounce rate is the number of single access pages divided by lands. Bounce rate is the percentage of website visitors who arrive at an entry page on your web site, then leave without visiting any other pages or leave without going any deeper into the site. Bounce rate is measured as a percentage.
A bounce rate above 35% usually shows some signs that it might now be what users are looking for. A bounce rate of 50% or above is a red light. Bounce rates of 25% and less are a good indication you are matching your content perfectly with your visitor.
Bounces can occur for different reasons, such as clicking a link to a different web site, typing a new URL, and clicking the back button to leave the site. A high bounce rate generally indicates that site entrance pages are not relevant or useful to your visitors. It is an indication that the user was unable to find the information that they were looking for based on their query. A low bounce rate is the goal; you want your visitors to stick around, although different rates will occur depending on the industry and type of page.
How to Reduce Your Bounce Rate:
*Improve your web page headline.
*Change your website design.
*Improve the web page load time.
*Target the right visitors.
*Provide more choices.
*Provide a popular posts list.
*Link between your own articles as reference