QUOTE(SubmissionFC @ Dec 13 2010, 01:50 AM)
Email marketing is not the best form of marketing but is one of the forms of marketing you should be doing if you own a website that sells anything.
I'd have to disagree and say that email marketing is probably the most important marketing than anyone can do for their business. It's the only way that a business can really have any security and the list is the most valuable business asset they have.
So many people spend time and money to drive traffic to a website and a visitor is most likely to come once and never come again. And because most people don't ever buy a product or service until multiple contacts, it's just a big waste not to capture a percentage of those visitors on a prospect list to follow up with them.
Doing this the right way and building a prospect list of people that eventually become customers is money in the bank every month for any business. There are too many aspects of this to discuss.
It's worth it for any business to make email marketing and building a list a priority for the health of their business. And as far as the techy part of it...it's rather easy with great autoresponder services which makes doing this a piece of cake for even the beginner to email marketing.