As per my opinion, Actually, there are many ways to define MARKETING.... In Russia we have 3 main points of view: 1 Marketing as concept of activity at the market,including set of sales methods, choosing channels for movement of goods, giving a boost to demand etc.. 2 Marketing as concept of business management, including set of methods to create the new product, produce that product and sale it. 3 Marketing as a philosophy of business, directed to satisfy consumer's needs through exchange.