Hi, I strongly suggest a blog, wordpress preferably for alot of reasons:
It does indeed help with brand building. Because it is not a static site like a website, the search engines love to index blogs, and they do it quickly. You will also make it to page 1 quicker with a blog than a website and if you have videos on your blog, it will happen even that much quicker.
Also, keep in mind, you can sell your products on a blog as well and if you have an Opt-in page on your homepage to capture emails, you can start to build a targeted list that you can email for a very long time. You MUST provide them with something of high perceived value to do this however. Something like a small report, an eBook, something with a quick solution to what you think their problem is.
If your blog is about golf, you can provide them with the Top 10 Golf Tips report if they provide their email and/or subscribe to your newsletter.
Lastly, I just want to mention that with a blog, you can interact with your readers, encourage them to leave a comment and get some feedback on your posts, or ask them what they'd like to see in future posts (if you're selling a product or service) but be sure to GIVE them good content with great keywords in your posts.
This is what the search engines will be looking for and guarantee you great page ranking.
Cheers!
Terri
QUOTE(djayusevlademir @ Oct 18 2010, 01:11 AM)
It depends on what you have in mind as a niche.. but since you are just starting, why not work first for a blog, then eventually go for a site..