Does Your Domain Age Affect Your Rank?

Does Your Domain Age Affect Your Rank?

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Debbie Johnson

Jan 20 2011, 02:41 AM

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Does Your Domain Age Affect Your Rank?
Posted by Matthew Elshaw

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One of the common questions I see asked on SEO forums is whether domain age plays an important role in Google’s ranking algorithm.

Generally, SEO professionals agree that domain age does play some part in rankings, but opinions vary on the extent of its impact. Some SEO experts refuse to work on a newly registered domain, while others don’t give it much weight at all.

In order to answer this question, Google’s released a video discussing the topic of domain age and it’s impact in search results.

In the video Matt points out that Google uses signals like first crawl date and first link discovery date to determine the age of a domain. He then goes on to mention that buying an aged domain will not necessarily help SEO,

“The difference between a domain that’s six months old verses one year old is really not that big at all. As long as you’ve been around for at least a couple of months, you should be able make sure that you can show up in search results”

While this may be true, it’s important to note that older domains have many advantages in obtaining top Google rankings.

Many older domains are well established sites with a lot of content
Older domains have often acquired a lot of incoming links over a number of years
These links have generally been in place for a number of years which gives them more weight.
Overall, I do not believe it’s worthwhile to spend thousands on buying an older domain name for SEO benefits. Domain age can only play a minor part in determining rankings. If you’re in it for the long haul, start with a new domain and focus on getting as many relevant links to your site as possible.

One of the best ways to go about this is to register a domain name a few months before you’re planning to go live. In the mean time, setup a placeholder page informing users of your launch date and point several links to the website. With this technique you’ll get a head start in Google’s ranking algorithm before your full website is launched.

About the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

This post has been edited by Debbie Johnson: Jan 20 2011, 03:45 AM

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Anthony696	Jan 20 2011, 08:03 AM Post #2
New Money Maker Group: Members Posts: 22 Dream Points: 270 Experience Points: 72 Joined: 20-January 11 Member No.: 132,263	I think no because i seen many websites which are newly created but they are ranking at the top of the search engine ranking. They have great number of back links thats hwy they are ranking. There are many companies with the higher domain age and they are not ranking into the SERPs. So, i think domain doesn't matter in website ranking.

maryparker	Jan 25 2011, 05:50 AM Post #3
Junior Money Maker Group: Members Posts: 85 Dream Points: 838 Experience Points: 136 Joined: 9-December 10 Member No.: 123,776	An older domain has more authority, and search engines want to reward websites with authority. That's because the search engines want to give people useful information. When a website has been around for some time, it's pretty safe to say that it will be around for a while longer. The goal of a search engine is to point people toward useful information that will last. -------------------- Need an SEO outsourcing firm? Get a team of white label SEO professionals and outsource SEO today.

mserika2010	Jan 26 2011, 09:25 PM Post #4
Junior Money Maker Group: Members Posts: 35 Dream Points: 400 Experience Points: 85 Joined: 3-December 10 Member No.: 122,762	Somehow it does specially when you already build a good reputation on positive backlinks for your site. -------------------- online casino

jeniffermaben	Jan 27 2011, 06:44 AM Post #5
New Money Maker Group: Members Posts: 6 Dream Points: 112 Experience Points: 57 Joined: 27-January 11 From: New York Member No.: 133,784	No doubt domain age considered by Google and other search engines but i don't agree if Google ignore new domain. This is my real experience regarding this topic. I have registered new domain 3 months back and now this domain ranking well in Google and other search engines. But yes its content is unique and genuine. -------------------- Live Chat Software \| Instant Messenger \| Sticky Notes \| Web Hosting Services

temple	Feb 5 2011, 12:50 PM Post #6
Junior Money Maker Group: Members Posts: 40 Dream Points: 442 Experience Points: 90 Joined: 25-November 10 Member No.: 121,282	No doubt age of domain matters a lot in ranking, moreover if your domain is aged, its pretty easy to get it ranked, as you can done some speedy link building to your aged domain. -------------------- Best Web Hosting \|\|Cheap Web Hosting \|\|WordPress Hosting

jerryton	Feb 5 2011, 11:33 PM Post #7
Senior Money Maker Group: Members Posts: 632 Dream Points: 4,762 Experience Points: 687 Joined: 14-March 10 Member No.: 88,726	I think it matters but not so much when that domain has changed hands and topic of the content, Google would know that some SEO experts would try to game it by buying old domains to benefit from the trust Google puts in them! -------------------- credit \| loan \| loans \| prepaid finance

romeopaul29	Feb 9 2011, 08:16 PM Post #8
New Money Maker Group: Members Posts: 15 Dream Points: 136 Experience Points: 65 Joined: 9-February 11 Member No.: 136,922	I person listed new environment 3 months o.k. and now this orbit superior good in Google and new see engines. But yes its cognition is unique and veritable. -------------------- R C Cars \| Buy HGH \| Dissertation Help

Jassica rich	Feb 15 2011, 10:29 AM Post #9
Senior Money Maker Group: Members Posts: 672 Dream Points: 5,980 Experience Points: 736 Joined: 26-January 11 Member No.: 133,598	There are a lot of topics and posts out there regarding the age of your domain and how it factors into ranking better. Some believe that if you purchase or renew your domain for 2 to 3 years or more that it will give you some kind of boost in rankings. Some people believe this to be the case. Others say it is a gimmick that domain registers came up with to increase sales. Even some tools like websitegrader.com will through this warning message at you if your site is going to expire in less than a year: So I Think Yes Domain Age Effected On Your Ranking. -------------------- DC Locksmith

theprintfactory	Apr 6 2011, 01:06 PM Post #10
New Money Maker Group: Members Posts: 14 Dream Points: 158 Experience Points: 64 Joined: 22-March 11 Member No.: 147,704	Domain Age really matters. Actually goggle says the older the domain, the more trusting the site. It is easier to gain ranking. Old domain fetches more and more attraction of Search Engine. So better to have an old domain if you have to optimize your site. -------------------- Print Companies Digital Printing Printing Auckland

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