Social Media Marketing in the U.S [INFOGRAPHIC]
In 2010, advertisers spent $1.7 billion on social media marketing in the U.S. So, where did most of the ad spending go to? Answer: Facebook. Facebook owned more than half of the total ad spending in the U.S last year.
The recently revamped MySpace owned 17 percent while Twitter took a modest 3 percent. What’s shocking is that the total U.S total spending on social media marketing accounted for more than half of the world’s spending.
Businesses are getting really serious about social media. For example, Dell had launched its Social Media Listening Command Center late last year to listen, improve and engage with consumers on the web. Pepsi had also channeled its Super Bowl Ad budget to focus on social media marketing. In Singapore, Brewerkz’s Facebook page had became one of its key channels to connect with loyal customers.
Using social media as a marketing platform is becoming a must for most brands. With more people joining the service, the network gets more valuable. In Asia, countries like Indonesia, Taiwan, India and Singapore are highly active in social media. Indonesia has over 33 million Facebook users while India has over 18 million users. In short, Facebook is dominant both in the U.S and Asia (in general).
Facebook is a successful ad platform because it holds users data. Twitter, on the other hand, has limited information for ad targeting. As a marketer, which platform would you pick to place your ads? The answer is pretty obvious isn’t it?