The 10 week SEO Plan
So you have remarked that your competitor's site ranks above your blog on the search engines for *yellow widgets,* even if you would be the premier widget provider in the area.
So what might you do about this? You're going to restore charge of the listings, that is what!
You should not be effective in SEO or hire search engines Optimizer to make a difference for a search engine rank. There are lots of basic steps you are able to take that will make a sudden difference to your site's visibility.
Here's a 10 Week SEO Plan that can quickly put your website with respect to higher rankings:
Week 1 - Verify Your Site With the Big 3 Search engines like google
If you wish to understand how search engines interact with your website in order to find potential issues before they impact your traffic, you really need to verify your site and sitemaps using the big 3 engines like google (Google, Yahoo, and Bing) and monitor your stats regularly.
Begin by registering your blog with Google Webmaster Tools. This can be easy. Simply create a merchant account and verify your internet site by uploading a small little bit of code for your server for Google to find. Then develop a XML sitemap of your blog pages and upload it via your Webmaster Tools account.
The number of information thus giving you precisely search engines like google connect to your website is truly mind-blowing. Once you have gone through this procedure, you are able to check:
- the amount of pages Google has indexed and how often
- what errors Googlebot found while indexing
- what keywords your website are being found for
- the number of incoming links each page has from external sources
- how many internal links each page has from other pages on the site
- how well your website is optimized for target keywords
- how fast your website loads
- the number of broken links are on your blog, where they examine and also on what pages, etc.
It's really a similar registration / reveal process with Yahoo Site Explorer and Bing Webmaster Tools.
Week 2 - Take a look at Target Keywords
It is easy to assume that because you sell "yellow widgets," your customers type "yellow widgets" into Google to locate your merchandise, right? Nevertheless , you, you don't actually determine what your visitors are seeking unless you research it. They may be typing in "gold whatsits." One of the primary mistakes internet sites make with SEO is targeting an unacceptable keywords.
Begin by developing a seed report on keywords. Basically, this is the brain dump of all keyword phrases you believe your potential customers might type into a search engine to find services and products like those you provide. You need within the heads of your potential visitors/customers. Place yourself in their shoes to get a minute and think what can YOU type in to a search engine in case you planned to find a site like yours? Then pass that list around the office, to family, friends and customers and have them to add the keywords *they* would use to discover those same services. Carry on until you may have at least 50 keywords/phrases. That's your research term seed list.
Now, take that list and enter it into a web-based keyphrase research tool for instance Keyword Discovery, WordTracker or even the Google Keyword Tool. Power tools show you how many searches each keyword/phrase attracts daily. Use this information to define your alternatives. Save time before with keywords that generate less than 20 searches each day. Consider the most widely used keywords inside your list and select the ones that relate specifically in your website content. Revise, streamline, and revise some more to come up with any list of target keyphrases.
Week 3 - Integrate Keywords and phrases into Your website
Contrary to everyday opinion, sticking keywords into your meta data just isn't sufficient for Google to find your site another match for related search queries. For any search results to discover a site relevant, it should get the keyword inside visible text on your own pages and in link text pointing in your site.
Take one last streamlined keyword list and allocate your favorite keywords for the various pages of your site. It is a pretty straightforward exercise. Usually this article of every page will explain what keywords could be the easiest and most logical to integrate to the bódy text and also other content.
Now, rewrite your articles to add your keywords naturally into your site. Try not to repeat a search term a lot more than Three or four times within a page. Re-write your titles on pages and Meta data, alt tags and headings to incorporate your keywords. If you create new pages, be sure to include logical keywords with your file names
Week 4 - Create Tailored Title and Meta Tags
The amount of sites are you currently to where every page gets the same Meta data? That's a lost search opportuníty. Every page on the site really should have some other Title and META Description tag, tailored to the content of each one page. Take your new keywords and make optimized titles and tags for each page you want search engines like google to index. This means to search engines AND visitors what each specific page is about.
Week 5 - Install and Utilize Google Analytics
Maybe you have installed Google Analytics on your site? Or even, then do ít today. Google Analytics can be a free site statistics package that delivers insights into your web site traffic and marketing effectiveness. You could have access to a web site metrics package due to your hosting company or web design service, but I guarantée you which it won't be as powerful or simple to use as Google Analytics. This software enables you to see and analyze your traffic data in new ways and you may find out how your visitors talk with your site over the specified time frame.
With benchmarking tools, you'll find out whether your site metrics under-perform or outperform those invoved with your industry plus more accurately measure your web site's Return (ROI). Google Analytics synchronizes directly with Adwords and also other PPC services too, to help you set conversion goals and track visitor pathways through the entry page throughout on the purchase receipt. Google Analytics features a lots of graphical report options, helping you to prepare internet site performance reports for stakeholders right across your company.
Week 6 - Add Fresh Content
What looks after a internet search engine returning in your site? Fresh content. With the help of new pages and information to your web page frequently, you're sending a sign to both engines like google and visitors you have lots to offer plus they should return regularly. The greater content you might have, greater entry ways you happen to be providing to visitors as an easy way of finding you in the search engines. Imagine your blog as being a reverse pyramid, where your additional content pages are selling more and more doorways in your site at the very top level.
Week 7 - Revisit Your Internal Link Structure
Plenty of webmasters spend a long time taking a look at external links pointing to their sites and tend to forget about their internal link structure. The way you link between your web site pages can have a huge affect the search rank of people pages. This is because Google and also other search engines like yahoo are influenced by the keywords that are utilized in the links themselves. This *anchor text* tells search engines like yahoo exactly what the page is approximately.
For example, if you are linking to your page about *leather widgets* from your home page, instead of having the link read “Click Here,” change it to “Read more about our leather widgets,” with the entire snippet of text used as the link text. This signals to search engines that the page you are linking to is about *leather widgets* and they are more likely to show that page as a relevant match to search queries for *leather widgets* in their search results. Try to integrate this link policy across your entire site, with all your pages being cross-linked via appropriate keyword-rich link text. You’d be surprised what a difference this small change can make to the visibility of your pages!
Week 8 - Get Social
Use social media sites such as Twitter and Facebook to publicize your site content. If you haven’t already established accounts for your business on these social networks, do so quickly. Then, every time you make a product announcement, publish a newsletter or add a new blog post, make sure you cross-post the content on these social sites. This will encourage more people to share your content and engage with your site, resulting in more traffic and more incoming links.
Week 9 - Build Incoming Links to Your Site
Speaking of incoming links, these are crucial to your site’s ultimate performance in search engines. The number of external links pointing to a page is a major component of the ranking algorithm Google and other engines use to determine a page’s relevance against a search query.
If Page A has 5 links pointing to it using *shiny red widgets* as the anchor text in the links, while Page B has 50 similar links, it makes sense that Google will find Page B a more relevant match and rank it higher in the search results. Make sure your site is full of Page B’s. There is an exception to this though - the sites linking to yours need to be trusted by Google.
You need to ensure the links you obtain are from high quality sites and not spammy free-for-all link farms or else the links might do you more harm than good. A simple explanation for how this works is here: How Does Google Collect and Rank Results?
Publish a link policy and encourage external sites to link to you using anchor text of your choosing. Seek out high quality directories and submit your site to suitable categories for your products / services.
Week 10 - Monitor, Tweak, Test, Tweak
Nobody gets anywhere by standing still. It’s the same with your web site. You need to constantly monitor how it’s performing and how people are interacting with it before you can improve it. For this purpose, Google Analytics is your best friend. Set aside time in your weekly schedule to review your analytics and make note of how your SEO work is progressing. Make a note of any issues that need addressing. Plan changes to the site based on visitor activity and keyword search trends. Log into your Webmaster Tools accounts for the big 3 engines regularly to check for indexing issues and monitor how many pages from your sitemap each has indexed.
Follow these steps and I promise you’ll see results in just 10 weeks.
Article by Kalena Jordan, the primary search engine optimisation experts australia wide, that's well-known and respected on the market, specifically in the U.S. Along with managing a daily Search results Advice Column, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable s
This post has been edited by Debbie Johnson: Feb 11 2011, 12:27 PM