Some of his wisdoms from the book YOUR FIRST $100 MILLION..
The world's greatest teachers are able to boil down pages of text and hours of oratory into a
pithy phrase or quick parable. Over the years I've used the quotes of others and a few nuggets of my own
wisdom to better clarify Quantum Leap concepts. My proteges have come to call them "Pella-isms".
I. Tough times don't last. Tough people do.
2. Don't waste time on things you can't change.
2. When you deal with the opinionated or egotistical, always give credit where it isn't due.
4, Business deals start and end with people - the interaction of flesh and blood, bone and sinew,
heart and mind, emotion and soul.
5. Dream big think big. be big.
5. Dream big and dare to fail!
5. The more you investigate, the less you have to invest.
5. Never, ever second-guess yourself.
5. Cash only prolongs death. It doesn't avoid it.
5. l've never seen a "part-time" super successful, high perfonnance person.
5. A deal has to sound good before it is good.
6. During Quantum growth, any problem you solve will be replaced immediately by a larger,
more complicated problem.
7. Every party to every negotiation has a comfort zone. The effective negotiator is the one who
can define the boundaries ofthe other party's comfort zone, then place the deal inside the boundary of that
zone nearest his own interests.
8. Stick to your knitting. To maximize the return on invested capital, deploy your assets,
resources and capabilities in those areas wherein lie your expertise and experience.
9. Man plans; God laughs.
10. You won't always have all the answers. Only take seriously the advice of others whom you
greatly respect.
II. The consequences of a misguided decision are insignificant in the cosmos of eternity.
12. Always shoot for the moon. Even if you don't hit the bulls-eye, you'll at least get 80%
13. Always, always, always pay yourself - and your employees - first! Through all economic
cycles.
14. Plan for success. With no back-up plans, no ripcords, no fail-safes - or you will fail.
15. Management perfonnance sins will always be forgiven during periods of rapidly
increasing revenues.
16. Learn to play bad golf well.
17. Become more disciplined. The pain of discipline hurts less than the pain of regret.
18. Hunger makes beasts of men, and demons of beasts.
19. Everybody else is worried about life after death. My concern is about life before death.
20. The business world is divided into people with great ideas. and people who take action on
those ideas.
21. Ifyou want things to change. first you have to change.
28. A man who dwells on his past, robs his future.
28. There's a big difference between playing to win and playing to lose.
29. The difference between a failure and a high performance individual is how each deals with
fear. We are all afraid. A high performance person uses his fear to galvanize his actions.
30. Ignorance is a steep hill with jagged rocks at the bottom.
31. The only difference between a champ and a chump is "U".
32. To succeed in business you must do more than take a step in the right direction. You have
to take a Quantum Leap.
33. A good plan executed today is better than a great plan executed next week.
34. In order to really succeed in business, you must have outside advisors. These must be trusted
advisors, professionals at your accounting and law firms with whom you have a very special relationship.
These advisors become your moles within their own organization, more loyal to you than their employer...
motivated, aggressive, ambitious and bright enough - but not as bright as he or she thinks.
35. You can't win at poker or business with scared money. It gives offa stench that is repugnant
to the other side. If you're going to play, leave your money at home and play with OPM - Other People~
Money.
36. The fulfillment of your dream is dire~tly proportional to your desire to succeed... and how
much you're willing to sacrifice./fyou are not prepared to die. then you are not prepared to live.
37. When you get rid ofsomeone, never give them a "hook" with which to get back in. Always
make a clean, definable and irrevocable break.
38. Quantum Leap success means fishing with nets, not just with lines.
39. To achieve "hyper-growth", avert avoidable mistakes, and let your successes run their
course. Do more ofwhat you're doing right - and less of what you're doing wrong.
41. You always need a reason to overlook the obvious.
41. Never underestimate how wrong you can be. Even the most careful planning can be
overtaken by external events and circumstances.
42. Always maintain your personal relationships 00 the same plane upon which they were
formed. True frieods will rejoice in your professional successes. Allow them to enjoy them with you.
Never reassess their personal and professional lives in terms of your OWO.
43. Your most valuable natural asset is your own gut instinct. Don't be afraid of it. Your
instinct bas more power than all of the conventional wisdom in the world.
44. Business opportunities abound - but fonnidable barriers exist. And the biggest barrier is
psychological. It is you.
45. Your greatest idea, born out of revolutionary thinking and passion, will die of indifference,
apathy and the cancer of low expect.ations.
46. Conventional wisdom is almost always wrong.
47. Absence of evidence is not evidence of absence. Just because something has never been
done doesn't mean it can't be done. The fact you have never seen or heard something is not proof that it
doesn't exist.
48. Every worthy dream has a "pay·price-to·action". That means you have to give up something
to get something. You can 'I have it all.
49. The old Kenny Rogers song, "The Gambler" has a message for CEOs. "You've galla
know when 10 hold 'em, and know when la/old 'em." As a CEO you'll get more advice from your staff
than you know what to do with. But it's up to you to know when to "hold 'em" and when to "fold 'em".
Listen to your staff. Listen to your gut. Make your decision and move on.
50. I never met a super successful, high perfonnance person who wasn't enthusiastic.
I openly endorse a few of people that have made an impact in my life, Mr Pena is definitely one of them..