The Open Directory Project does not admit affiliate sites and the Google Directory is built using ODP information. I am wondering if ODP/Google Directory listing gives a site a major advantage in the Google SERPs?
I have seen a number of SERPs where the top positions are held by brand name manufacturers who have very nice sites and OPD / Google Directory listings. However, beneath them are affiliate sites which in my opinion have better optimization and superior PR.
Can anyone share experience on what it takes to attain #1 in these situations?