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Hi Guys!I'm sorry again for this super noob question. I would like to ask if How effective is Keyword Effectiveness Index in keyword research.If it is essentially effective, how it is computed?Please give a light on it. Thanks guys!
I’d say yes. A popularity Vs competition ratio can be really helpful in picking profitable keywords.KEI is calculated using two factors. - Number of searches made for a particular keyword - Number of competitor pages for that keyword KEI = [(Number of Monthly Keyword Searches)* (Number of Monthly Keyword Searches)] / (Competing Pages)