Yo all you digital pointers, I just thought I would post you all a little guidline on how to increase exposure within the facebook platform. This is important stuff if you are marketing with facebook and fanpages. So put your reading caps on duded and dudettes.
For those who do not know; I want to explain why sometimes your facebook posts or updates do not turn up in some of your fans newsfeed or none at all. The reason is a little (BIG) thing called edgerank.
Edgerank is like the seo alternative for facebook. A higher edgerank means more of your fans see your facebook updates/posts. One way to maintain a good edgerank is to create engaging content, but there is a secret equation that makes sure that most of your fans see your marketing status updates.
So to get a good edge rank you need to makes sure you follow these three factors:
Maintain what is called a good “affinity score” an affinity score means how often you and a fan have interacted. So you have affinity scores between individual fans. The more engaged with that particular fan you are the more likely you are to reach them with all of your marketing messages/updates.
So try to be as engaged as possible with all fans so you reach as many people as possible when you deliver your marketing message.
The second and just as important factor that facebook take into account is something that is known as ”weight” When you post some content your fans have an option with what they can do with that content. They can either ignore it (not good) they can like it, comment on it or share it.
Now the more your fans take one of these actions on your content the more edgerank your fanpage will have thus ranking your content better within the facebook platform, which means more views and more exposure. Now you get a better score/edgerank with each following action.
So to like something is good and increases your edgerank and exposure, to comment on something is even better and increases your edgerank and exposure and to have a fan share something is even better, these is the most powerful action a fan can take out of the three. So try to be innovative and get as many shares, comments and likes on your posts as you can. It will serve you well for when you post opt in pages or product pages.
The third factor for an awesome edge rank and more exposure is called “time decay”. Basically the older a piece of content the less important it becomes. So the more often you post and the newer the posts are the more exposure and notifications your fans will get from your page, which means your page gets more traffic and your fans friends see things in there newsfeeds.
So in order to make sure your updates/posts get seen in your fans newsfeeds you need to post often, at least twice a day. You need to be very interactive with individual fans.
You also really need to start encouraging people to respond to your posts. So you want to try to induce a like, comment or share from all posts you make. Remember sharing is the most powerful.
So instead of saying something like “now off to the gym for a hard workout” say something like “Now of to the gym for a hard workout, how many times a week are you hitting the gym?”