Yes, there are some tips about it and I want to share it with you. For me, at first, you product is most important. You should have a high quality product, then the customers will like your products or email marketing is just a fraud.
Then, the content of email is very important. There are some tips about it:
1. Write a good subject line
The Subject line that is read before the email is even opened. If this sounds canned, or like a sales pitch, the rest of the email will probably never get read.
2. Use proper formatting.
Proper formatting allows recipients to focus on the main point and increases the chance of them reading the entire email.
3. Use emphasis mark to emphasize your main sentence. It is convenient for customers to notice the most important point of the content. However, not too much or it will lost its function.
4. Professional knowledge.
It includs grammar mistakes and introduction about your products. If there is something wrong, customers will have a negative impression about your email even company.
5. Donít spend your whole email telling about you or your product.
It is just impolite and less useful. You had better tell some information about yourself and your company, which will add dependability favorable impression about this email. Then, manybe they will read it.
Besides, you can get a help from a customer email management software, which is can help with getting email addresses, managing them, creating message, sending the email and analyzing the results. You will benefit a lot from it.