Yo all you digital pointers, I just thought I would post you all a little guidline on how to increase exposure within the facebook platform. This is important stuff if you are marketing with facebook and fanpages. So put your reading caps on duded and dudettes.
For those who do not know; I want to explain why sometimes your facebook posts or updates do not turn up in some of your fans newsfeed or none at all. The reason is a little (BIG) thing called edgerank.
Edgerank is like the seo alternative for facebook. A higher edgerank means more of your fans see your facebook updates/posts. One way to maintain a good edgerank is to create engaging content, but there is a secret equation that makes sure that most of your fans see your marketing status updates.
So to get a good edge rank you need to makes sure you follow these three factors:
Maintain what is called a good “affinity score” an affinity score means how often you and a fan have interacted. So you have affinity scores between individual fans. The more engaged with that particular fan you are the more likely you are to reach them with all of your marketing messages/updates.