I would be happy to get some opinions on a question which has been bothering me for some time. It concerns the approach on setting up one or several websites for promoting Amazon and other affiliate products.
My question is: Should I set up one website on which I focus all my efforts or should I create several websites to promote related products.
Let me use gardening tools an example.
Approach One would be to set up one WordPress blog containing firstly, general information on gardening tools and secondly, categories on specific tools like pruners, loppers, cultivators, watering equipment, etc. Each category consists of general articles on the specific tool as well as reviews on selected products.
Approach Two would be to set up several websites each focusing on one of the mentioned type of tools. Again there would be general articles on the tool in question as well as reviews on selected products. There will be no inter-linking between these websites and all are on different IPs.
From my point of view I see the following advantages and disadvantages of the two approaches assuming an equal input of aggregate time, articles, effort, and link building resources:
Advantages of Approach One:
Setting up only one website opens the possibility to create some kind of "authority" site which has a certain weight in the eyes of Google.
All linkbuilding efforts can be focused on one website.
Advantages of Approach Two:
Having the main keyword(s) in the various domain URLs provides an advantage which cannot be gained when setting up only one, more general website.
The websites are more strictly themed giving the authority for the topic they are focusing on.
Disadvantages of Approach One:
The main keyword(s) is not in the domain URL, therefore the SEO advantage gained from this is not used.
Disadvantages of Approach Two:
Assuming an identical volume of efforts on both approaches each website created according to Approach Two has a smaller weight in terms of content and authority.
Linkbuilding efforts have to be split among several websites.
I would be grateful to get some input on my points and especially which approach should be favored in your opinion.