An auto responder is a program that collects email addresses and sends out "personalized emails" to huge
lists of people by automatically entering the names and other personal information to an otherwise
impersonal blanket message; "Aweber" and "GetResponse" are two examples of auto-responder programs.
These programs cost less than $20 dollars a month but allow you to do some pretty amazing things.
By putting a free offer on your website that people can claim by entering their email information into an
auto-responder form, you can build a huge list of potential repeat customers or visitors.
Let's say that you offer a free weekly email describing the latest news and reviews
on an inteesting subject. You could set up a "Google alert" at http://www.google.com/alerts to collect this information for you and haveGoogle send it to your email address, so finding information to fill your news letter with solid up to-dateinformation would be a breeze.
Now every person who signs up for your news letter through your autoresponder will receive an email from
you with all of their personal information included in the email.They will look forward to receiving this personal email because it is full of information and news they want to know about. They may even forward it to their friends because their friends are also interested in your field.
Because you used an autoresponder to scale up, you will need to write only one email,
and with the touch of a button the autoresponder will send your emails to thousands of people and each
email will be personalized, while directing them at some point to visit your website.
Autoresponders can fill in the names of each person on your list for you. They even help you categorize
people into files for sending special emails that are more personal, automatically when you learn the power
and flexibility of your autoresponder program.
You can also use your autoresponder to thank people when they buy products from your site
automatically after purchasing! This automatic email can describe unique ways, which they can get more
enjoyment from the specific product they bought and recommend a link to an additional product they can also purchase from you. This is a way of forming a "personal" relationship with your customer and building repeat sales and up sales.
You can also time your autoresponder to alert people to special deals you are offering. In this way, you keep
your customers close and discourage the need for them to search online to buy the things they require that you can already provide.
Using different "custom signatures" on different lists or parts of your lists and by tracking the results, you can
easily pinpoint what drives more people to your site!