A university friend and I are coming up with a new concept, it has not previously been created and although simple, it is very useful.
Now, this idea is not one that is filled with keywords, or something people will search for, because it is new. For example, it's not a 'tool that helps you design' or anything like that, it's completely different from anything.
So I think offline promotion is key to the success of this project.
Currently the website is in development and we are undertaking some domain name research, as well as trying to think of marketing ideas.
Obviously we are on a university campus and have access to 20,000 people, but we're not sure how to go about advertising this to the campus yet. We will of course let our family, friends etc know, which will hopefully spread it a little, but we're a little stuck from here.
Any great online/offline marketing ideas for our project?