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here's a lot of speculation today about why Facebook would spend $1 billion to acquire the uber-hip photo-sharing app Instagram.
To some, it seems obvious; to others, it's the biggest sign yet of a growing Web bubble. To me, it just raises question after question, and the biggest one is "why." What does Facebook gain from buying Instagram?
Users: Instagram has 30 million users and a potentially huge influx of more, thanks to its recent expansion onto the Android platform. Instagram CEO Kevin Systrom says he thinks Instagram should easily reach 100 million user - that's significant engagement, for sure.
But Facebook doesn't need users. Facebook has users - some 850 million of them.....
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