Hi Everyone,
There are a pair of updates regarding navigational queries :
Improvements to results for navigational queries. [launch codename "IceMan5"] A �navigational query� is a search where it looks like the user is looking to navigate to a particular website, such as [New York Times] or [wikipedia.org]. While these searches may seem straightforward, there are still challenges to serving the best results. For example, what if the user doesn�t actually know the right URL? What if the URL they�re searching for seems to be a parked domain (with no content)? This change improves results for this kind of search.
Better handling of queries with both navigational and local intent. [launch codename "ShieldsUp"] Some queries have both local intent and are very navigational (directed towards a particular website). This change improves the balance of results we show, and helps ensure you�ll find highly relevant navigational results or local results towards the top of the page as appropriate for your query.
On that second one, I did a search for the word �twigs.� When my location was set local to my hometown, Google showed results for a local restaurant named Twigs at the top of the results page. When I changed my location to New York City, it showed an East Village hair salon named Twigs. Results related to actual twigs (branches) were further down the page. If that�s what they�re referring to, this is an interesting change.
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IT Support Dublin