The number one reason people fail at networking and social media is because they’re not interesting enough. Are you one of those people that everybody dies to meet? If you’re not, this is how you can become that person.
There’s nothing more annoying than meeting someone who talks about themself for half an hour. Be genuinely interested in other people. Ask them about their work, their families and their lives. Don’t be afraid of asking personal questions. When I ask people about their feelings, first they are surprised but then they’re glad someone asked. This is because most of the time people love to share this kind of thing but they feel that nobody really seems to care enough.
Be a Connector
Showing up to events is OK, but if you want to take networking to the next level, put together your own events. Gather like-minded people together. This is such a rewarding thing to do! It could be lunch, a workshop or happy hour. And, always look for opportunities to connect people. If you know someone who needs a website and someone who builds websites, connect them. Be the person who knows everyone and can connect people who should be talking to each other.
When you meet someone new, don’t think about what you can sell them. Talk to them. Get to know them. Ask questions. Have a good time. Help them a lot, for free. You need to establish value first. You need to be someone other people want to spend time with.