If you want to get the highest rankings possible in the search engines, then obviously you have to do some optimization. There are many aspects of whitehat SEO to learn if you are new, and that is why you have to use a systematic approach. One thing that must be done is to dedicate yourself to the process, and only then will you be able to reap the rewards. Remember that blackhat still exists, but that is really not what a serious online business is made of in the end. If you are just beginning your IM career, then you can cut your teeth on these whitehat SEO methods.