There’s no disputing that Facebook is the poster child for social networking. It is the platform for building social connections online and keeping up to date with what’s happening in your social circle. It is one of the two most important platforms in social media.
The other one is Twitter. However, if you try to describe Twitter as a “social network” to anyone who works at the company, they’ll quickly correct you. Internally and externally, Twitter describes itself as an “information network.”
People have used the terms “social media” and “social network” almost interchangeably over the years. It’s inaccurate to say that they’re the same thing, though. In fact, I argue that social networking is a branch of social media, and can itself be further broken down into two distinct branches — the social network and the information network.
It’s with this distinction that I attempt to explain the relationship between Facebook and Twitter, and why I believe they are not destined for a clash of the titans. Instead, they represent two different sides of the same coin.