A new teaser video is circulating the web in the past few weeks – it’s about the evolution of online trading. It’s by the same people behind the “CAN YOU REALLY TRADE FOREX” (game.tradable.com) social FX game that have also flourished on social networks.
Apart from being comical, the video highlights some of the major challenges in the industry to date–challenges that tradable, a new venture, sets out to address.
We spoke to some of the people behind tradable who promise that this is going to be one of the biggest projects in retail FX to date, backed by one of the leading investment firms in the business and supported by one of the top tier IT specialists in online trading. tradable also has engagement from the social web/tech industry, working with some of the leading innovation and tech firms in New York City.
Though the team says they are still under the radar and are not disclosing any details on the project, we managed to learn that they are looking to redefine the traditionally fragmented technology space within online trading. It seems they are trying to accomplish this by creating an open developer platform on which 3rd party developers can code apps.
“What I can say at this point is that we have taken a fresh, new look at how technology is distributed in this space — vs. how it should be distributed” says Jannick Malling the CEO of tradable, “and with that, we flipped the model upside down in a way that will redefine what’s possible within a trading platform”.
Despite being in private beta, tradable has managed to gain traction with brokers and developers already: “I can also confirm that tradable will not be a regulated activity. It is an independent, neutral technology company that will contract with brokers and developers, with the ultimate goal of delivering the most personalized and customized trading experience for the end user that the industry has seen”.