The link building industry is almost entirely based around national or international, unfocused strategies. Attempting to generate as much traffic through spread links around the web, it can be effective but also forces you to expand your competition bracket. Which means you are casting too wide a net to center your audience.
Unfortunately, the local link building market is harder to get into. That is why so many people choose to go with the first process instead of spending more time and effort on the second. Which inevitably reduces the efficiency of their overall marketing campaign.
What you need are some proven strategies for targeting a local market in your link building. Here are a few ways you can better achieve that.