Something about this makes me suspicious. It's not quite enough to bust out the Drudge siren just yet, but it just feels a bit... iffy? And here's something else: they have a "no-loss-sell-back" thing, just like Genneva does. The whole thing feels a bit sketchy.
If you really want to buy gold, either go down to UOB and buy it from them, or buy clips of the SPDR Gold ETF from your broker.