I initially set out with a good search term to achieve as my most heavily optimised key term. I have achieved a good ranking with some efforts and some of the secondary URLs are also ranking pretty well in some of the lesser search terms. But this is isn't really ground breaking in terms of driving customers to my site?
I want to have a crack at a more popular search now... firstly is this recommended? Will I be shifting the focus from my currently optimised site onto something else effectively loosing all my SERPs for those legacy searches?
I'm really new to SEO so..
Can I change the focus of my meta tagging for example to lend themselves more to the new chosen term whilst maintaining all the SEO i had previously achieved in some way or will the SE's see I have new tags and drop my rank for the old keywords?