QUOTE(seogirl @ Jun 14 2012, 05:33 PM)
What is the difference between link exchange and link building?
Link exchange is a technique of giving your site URL to a niche-related website provided that the owner of that site will give the url of her site to you. Her url will be posted on your site and your url will be posted on hers. As you observe, it's nearly like two or three friends sharing sandwiches but with different spreads. Link building, on the other hand, is a white (legal) or black hat (illegal) technique in search engine optimization that helps your site get more visibility in search engines.This post has been edited by deanaov: Jun 20 2012, 02:01 PM