I'm not big on SEO, so was wondering, does your choice of the name of your business affect SEO? So like, if I were to name a nightclub 'Casino Nightclub', but have my url as: ca5in0nightclub.com will that have an adverse affect on my Google search ranking?
Equally, for a company like Apple, would the Google search rankings be affected if it were to emerge on the market now because of the fruit of the same name?
Is this something that should be considered when naming your new business? Please feel free to tell me if I'm completely wide of the mark!