Search engines have become a part of our lives. When we want to know something we turn to the search engines. People search the Internet when they want to find a company, product, service, cause or idea. Most people who search use generic, descriptive words to search online - not brand names or terms. If your website has no search engine visibility on those keywords you will not be seen by these interested, qualified people who are looking for content like yours.
In the mind of the searcher, the web sites that show up in the first half of the first page are the major players in that field. Your search engine visibility is one of the most important factors in building your brand recognition online.