Optimize your existing site. If your site is already up and running and you are not getting any traffic, one of the possible reasons for this is that your site is not adequately optimized. In order to get a good search engine ranking in queries related to your site, your web pages must be focused on your target keywords, and these keywords need to be placed strategically in the meta tags (title, description and keywords), in the headlines of your page, in the opening paragraph of text, in the anchor text of links on your page and even in file names. Thorough and proper placement of key words and phrases is what optimization is all about.