I'm having a contractual disagreement with a partner that hinges on one key question. I'm hoping that people can offer some feedback. The more feedback, the better!
The scenario: A website sells 1-year's access to its video lessons and practice questions (over 1000 videos). There are two ways that users can check out the company's offering.
1) They can register (by creating a username and giving their email address) to receive 1 week of free access to a limited number of videos.
2) They can download an app that features some free videos.
Which of the above 2 scenarios (registering for free account or downloading app) brings the user further down the sales funnel? In other words, which user is deemed closer to making a purchase?
Thanks in advance!