If you've launched your own site and haven't exactly been generating business, you may be wondering about the lack of business you're getting.
There's only one reason for this: zero online presence.
You can have the coolest site on the internet and have the best products or services, but if no one can find your site, the work you've put in it is useless.
So, how do you make your online presence known? There's just one answer: SEO, otherwise known as search engine optimization. There are a number of ways to get your site on search results; here are a couple of them.
Keywords are words a person types in a search bar to find certain information, and the most important element of SEO.
Without keywords, your business might as well be non-existent. It's a good idea to use specific keywords that are the most appropriate for your niche. Let's say your site specializes in selling gadgets such as phones, tabs, mp4s etc.
Don't use broad words like "gadgets", "phones" "tabs", instead use more specific words like "cheap Samsung Galaxy S-3." Keywords can be placed anywhere on your page, but for search engines, the most important part of your page is the blue bar at the top of your webpage. So, you might want to make a point to put your keywords there.
• SEO Articles
SEO articles differ from normal articles because they are written around keywords and have particular lengths. SEO articles are widely read because these offer information and useful tips on different subjects.
When you write an SEO article around your site's keywords and when clicked on, you'll be able to generate some web traffic.
Therefore, you'll have better chances in getting some business. Using keywords just once in an article is good, but a 2%-3% keyword density article would be better- a keyword in the title, body, and another in the conclusion.
You can write pretty much whatever you want providing you insert your keywords somewhere in your article.
Keep in mind though that whatever you write, it still has to make sense because humans are going to read them.
Keywords and SEO articles are just two ways to get your site on search results. However, if you would like to be at the top of search engine lists, you could consider hiring a good SEO service company to make your site known to all.