No doubt social networking sites are on the rise but they are still not the most frequently used sites of the internet. As mentioned before, today people refer to the internet to solve their problems and they use the search engines to help them. So focus on the frequent problems of the world of today and create unique content on these issues so that whenever people search for the solution to their problems on the search engine, your web site holds a good ranking in the results.
Bravo!! Very well said.
In fact, this is the principle that keyword research is based upon. Using the proper keywords can funnel high-quality, targeted traffic to a site. By helping people with your unique and useful content, they get to know, trust and like you.
This is the processing of turning cold leads into warm leads, and then into hot leads.
That's when your conversions begin to become viable.
We call this process CTPM, which stands for Content - Traffic - Presell - Monetize. It's outline in the free ebook called Make your Content Presell. Anyone interested can search for it on Google and pick it. Great read. Excellent strategy!