SEO means Search Engine Optimization
SEO strategies seek to obtain top organic search rankings for specific keywords and phrases. This is accomplished by the two primary components of On-Page and Off-Page optimization. On-page refers to the usage of keywords directly on a web page, such as the content of the page, the meta data, categories, tags, alternate image tags and descriptions and SEO plugin data.
Off-page SEO refers primarily to building links and developing content through article marketing, blogging, press release distribution, document sharing, private blog networking, guest writing, forum posting, social bookmarking and sharing, video submissions and more.
SMO means Social Media Optimization
Social media optimization refers to the process of creating accounts on social media platforms like Facebook, Twitter, MySpace and Digg and then optimizing that content so that users can find your products or services based upon search terms, categories, groups, postings or other user-network specific commonalities. The primary purpose of SMO for businesses is to improve brand awareness and increase brand loyalty.
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