It is often a better Idea to create a good press release for your new business website; it is fast, easy, efficient and most importantly inexpensive compared to other forms of marketing. Paper marketing or physical marketing may wear off with time, and as day passes, less unique customers or visitors will arrive at your store/site, but press releases are archived in the web, and the search engines will index your sites results, which means unique visitors will keep coming to your site almost all the time.
Using Press Release submission properly might bring wonders to your site, as your press release will be viewed by thousands of viewers. And it spreads like wildfire if you can properly present the PR in the interests of recent events which might grab the most attention. Posting on sites like Google news, twitter, facebook, LinkedIn will make sure that your PR gets maximum focus; of course posting it on other sites will improve the outcome.
Always stay on topics in trend, which the mass finds interest in. And obviously something related to your business; new products, new shop, news, updates, programs, events and more. Soon you would gather more potential customers and visitors for your site. But the key points are:
Quality- doesn’t matter how many information you give, you have to ensure quality
Public Interest- potential customers are not going to real and share if it is not interesting
Visibility- Always try to post on bigger sites with more interesting PRs