A good link exchange strategy does not mean that it has many link exchanges or you have to create links quickly. Itís all about getting quality exchanges in order to help increase traffic to your website, help more directory pages to be listed in search engines.
You have to first make sure that you site is up and running, not under construction. The site should be ready for visitors. Prepare an organized directory, linked from the main page, accessible by search engines and easy for your link partners to find the site. You have to remember that Link exchange can benefit both parties equally.