Today website is exposed to developed world; it is articulate about its needs and wants. It is an essential part of company’s business strategy. Design and search engine visibility are the key parameters to attract and engage audience. Another area, which most web owners miss out while designing their website is a user interface. Before, creating a website, you need to create an image of targeted visitor and by having that in mind, plan design of your site.
In today’s competitive world, organizations should personalize and customize the web design to meet organizational goals, and also to meet personal needs and motives of their customers. This could range from providing good visual design, great navigation elements and meaningful content. A spurt in the usage of technology is an irrefutable fact, which can’t be ignored by web designers. So, be technologically driven, as it gives sense of enormous power and allow us to perform a task easily.
Although there are many facts that you need to consider before building a website, but these are 10 vital elements, which should be included in every site
Visual appearance- Opinions have differed for this point, but it’s a true fact that good design grabs the eyeball. So, to complete the field of work, design a clean and simple web design. Don’t add freaky and weird designs, just to differentiate yourselves from your competitors. Rather make your web design straightforward and easy to understand. Although a good design, won’t engage your audience for a long time, but at least it will slim down the chance of outright rejection.
Social Media Buttons-Today, our every move is technology driven, so don’t lag behind. Add social media buttons to your website. This may give a sense of limitless power, and allow you to track your followers. It is a trend that many organizations are adopting, so as to have a grip on their page ranking. So, make sure that your websites make liberal usage of Twitter and other social networking sites.
Twitter Landing Page- after you have registered yourselves on twitter, now it’s the time to give branded image to your web page. Creating Twitter Landing Page is specifically for your followers. It is a customized way to approach your visitors. Also, it improves your conversion rates. Take full advantage of landing page.
Add about us page- acknowledging that today most of the organizations have about us page on their website, but the concept poses a challenge. Remember, your about us page gets maximum number of clicks as compared to portfolio pages. It’s simply because people are anxious to know who you are and what you do. You can add following information in about us page
• About your background
• Your mission, vision or goals
• Try to provide an insight that inside you have lots of potential
• The rule of thumb is, don’t add castles in air, rather build strong foundations and go for it.
• Remember, you are not sitting in a cubicle, working on your computer with only one or two persons;rather you are managing thousands of people, so you need to have a little understanding of them.
Contact Information- The most pathetic part of a website is not adding contact information. Contact information can be in the form of email address or by providing a contact form. If your visitor is unable to find both, then you will lose your prospective customer. Ideally, one or two contact information is all right, but if you add your postal box or mailing address, then it is a sign of legitimacy and authenticity. Moreover, most visitors trust a genuine organization, rather than a faceless organization that refuses to get personal. There is one more vantage of adding mailing address to your contact information; it provesyour authencity and stability to large conglomerates.
Online Media Kit- Today, there is a paradigm shift in thinking,your contact page is not only for your visitors, but it is also for journalists and public relations people. To make your website friendlier, you need to add online media kit. This kit must include: pr contact, facts about the company, location of your company/ where your headquarters are situated, telephone number, and images that can be used in press releases.This kit is a step towards excellence and accelerated growth.
Blog- today there are ample ways to get your presence felt. One of the most appropriate ways is to create a blog for your static website. It is a sensitive subject, but it is a sure shot way to increase your page ranking.
• While creating a blog, remember that your articles should be written well. It should be insightful, informative and written in good English.
• It should be of more than 500 words[left]
• Adding fluff content in your blog can decelerate your page ranking
• Writing shallow articles is strict no no
• It should cover the topic well
• Don’t write articles that barely scratch the surface
Site Map- a site map is a guide to your website. It clearly shows the relationship of your primary pages to sub pages and other pages. A good sitemap shows hierarchical linking of your pages. Generally, a sitemap can be categorized into two parts,one meant for humans, and other meant for search engines. Sitemap for visitors is an incredible tool to find anything on website.
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Cross Browser Compatibility-It is important to check cross browser compatibility of your website. Scrutinizing and observing cross browser compatibility is highly recommended as it not only will ensue greater conversion rates, but it is also important for your customers.
Web Optimized Images- while designing a website you need to ensure that all your images are stored in a compressed format. You can do this with help of various tools available online like Adobe Photoshop, which will convert your image to 72 dpi, also other compression settings is available for your ease and convenience.
These points provide ample learning opportunity to make a contribution towards a pretty, successful, user friendly website.