Inspiration to graphic designers is like love at first sight. We crave it, we need it, and sometimes, we struggle to find it. It can come at any time, from any thing, in any setting.
But before beginning any graphic design project, we first must understand our clients needs and expectations, the target audience, and develop a strategy that best accomplishes our communication goals. Thats the easy part. What comes next requires internalizing all of that research into an original idea and producing beautiful, clever works of art that knock the socks off of our clients. This can prove maddening when deadlines are looming.
