Start your SEO efforts by creating a list of relevant keywords that best describe your product, service or the material you’re creating.
To get ideas, ask your customers which words or phrases they most often use to search for businesses like yours, or for the products or services you sell. Include your customer service reps, employees, potential clients who contact your business, as well as people who walk into your store
You might be surprised by what you learn. For example, you might describe an iPod on your product pages as a “portable media device,” when in reality most people search for “MP3 player.”
Once you have your list of keywords, do a little research with one of several keyword research tools to see which words might work best for your business.
Google’s AdWords’ free keyword tool offers useful but fairly basic keyword analysis. Though it’s geared toward potential advertisers using Google’s sponsored links program, the AdWords tool can show you how frequently a keyword was searched in the prior month or year, how competitive each keyword is, a list of related keywords you might not have considered, and more.