In heavy card evolution trend
According to Europe and the United States truck dongfeng motors parts market evolution law perspective, integration is a kind of trend.
First, the truck needs is a barometer of macro economy. From Europe and the United States truck market evolution history, heavy card demand with the macro economic changes and fluctuations, the sensitivity of it more.
Second, Europe and the United States truck cummins kta19 market industry is present integration, integration of the reason is the size of the market changes, emission, technical regulations upgrade, and excess capacity and increasing competition, because the automobile industry, especially the truck, the scale no cars so big, it is the height of the capital intensive, high technology, need enough scale, so in this kind of environment change, it appeared a consolidation.
The Chinese market related cases. China's truck market and macro economy is highly related, over the past ten years, domestic in heavy card increased more than 300%, this should be benefited from GDP growth. But now China's cummins isde economy has entered a new stage, industry environment in constant evolution, including emission regulations with the European trend is the same. In addition, the transportation industry is also in the integration of industry. The truck company business cost is increasing, raw materials, artificial and regulations bring technology cost, etc., all these bring us great challenges, at the same time, is also a chance. Over the past ten years, the domestic medium-sized truck manufacturer from 24 home growth to last year's 33 home, scale increased by 300%. But in the future if the market not growth, is 33 yuchai engine companies to be able to live? At the same time, but also to see global competition for our impact, some overseas brand started to enter the Chinese market, and is to seek partnership in China to localization, this is a new challenge.
Analysis the situation, dongfeng commercial vehicle company previously made in long-term strategy, to the environment analysis and judgement, and strategic direction basic is conform to the trend.
Dongfeng commercial vehicle company vision is to China's dongfeng hit to cause a global dongfeng, committed to the global brand development. Dongfeng commercial vehicle company mission is through the professional switch products and professional services, to boost highway transportation efficiency of ascension. Through the transport industry service and customer satisfaction ascension to enhance the brand value, and make the east wind in the global scope has become a trustworthy brand. Through the development of the brand and sustainable profitability growth, to deliver a profit to its shareholders, for employees to create happiness, also for contribution to the community responsibility. This vision and mission is unshakable.
Dongfeng commercial vehicle company originally set a long-term goal, at that time the basic synchronizer assembly strategic framework is, through the core ability of building, including the whole value chain, commodity, quality, power assembly, etc., to support value growth and efficient operation.
Generally speaking, we deal with long-term environmental changes have two key purpose: one is to strengthen the core competitiveness of the whole value chain; The second is the competition in the market access of foreign share and increase sales and value, improve the profit model, to boost profitability.
Dongfeng commercial vehicle company in t0501 strategic implementation face many challenges. Therefore in action to ensure that three elements: one is the state of mind; The second is to strengthen the strategy implementation force; Three is to grasp the internal environment change trend, create a competitive advantage.
In the second half of the goal and requirements
Dongfeng commercial vehicle company set at the beginning of the related budget target not done adjust. In all business line inside, whether this part of the incremental marketing, or control the cost of this part, the headquarters and subsidiary are set a related goal, dongfeng commercial vehicle company headquarters and the subsidiary company to achieve the budget goal at the beginning of the year, the second half of must be in the operation management, marketing, commodities and quality, etc to speed up the action.
This requires cadres to do:
First, to rational, enterprising, steady. Rationality is held accountable to the global field of vision and a relatively long time, large pattern to think, look at the current market environment change. To keep tehnical data cummins 6 bt enterprising attitude, the current market change as our chance to expand our indirect advantages. Want to have robust action, especially to avoid risk.
Second, we should take the lead in the following, strengthen the execution. Executive force including strategy execution of the target of the management and execution. We must have the strategic thinking, the system to plan management strategy and various business strategy. In the execution of the strategy, the implementation of the business plan, to maintain a high level of execution.
The 3rd, want to action. In addition to action or action, accelerating action, in the environmental change in the creation of our advantage. Believe in dongfeng commercial vehicle company future strategic target in everyone's efforts, will be able to realize.