Generally PAD is the detailed information about your product, it contains the information of the product name, version, price, keyword, descriptions, language, home page, order url, screen url, download url, affiliate networks. When you use a submission tool to submit the PAD to the download sites, the download sites can display these information on the sites. This is also a good way to do SEO, because it can optimize the Google rankings and bring traffic.
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Online Reputation Management