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What is unnatural links ?
unnatural links are fake links that manipulate a page’s ranking. they include bought links or links made by spammers that attach themselves to your site and potentially link your site to another site that you prob dont want your site associated with. bad news
Penguin is penalized those sites that are using un-natural linking for their site. Un-natural links are those links which are created from irrelevant site.
navar heard before but from name I think it is something related to black hat seo.
yeah you're right, it is considered a black hat technique
1.) Banner Ads (Sidebar) linked to a related entity2.) Placing of Banner Ads on auto responders linked to a related entity3.) Original blog post that features related entity with links on their products/services
Google penguin is penalize the unnatural links. Rank dropped in the website for ranking.
Well the unnatural links are those links which Google consider as spam such getting only paid links form directory etc
When you create a links for your website at that time, some unnatural links also generated and it hurts the ranking of your website. If you want to improve your website's ranking then remove unnatural links from your website.
Diversify your backlink profile and anchors. Get rid of spammy backlinks and it's all good..