Many people are using search engines, particularly Google to discover products, services and new information.
The most fundamental part of SEO is having a good website that is built to SEO standards and has keyword rich content. Without this, you donít have a starting point and it will be very difficult to rank as ongoing SEO work (link building, content creation) will not have anywhere near as much effect as it should have.
All SEO campaigns are unique and you canít predict exactly what work will be done, nor can you predict or promise results (unless youíre Google).
SEO is not instant and it takes time to build up site authority & relevance.
You should make clients aware that itís a long term plan and for a truly effective online campaign SEO should work alongside other forms of online marketing such as PPC and social media not run completely on its own.You could check out Charles Morley's "Search Engine Optimisation: Where to Start?" blog at opportunitiesplanet.com to know more about SEO.
This post has been edited by jipolis7: Oct 30 2012, 10:51 AM