QUOTE(enterprisemind @ Nov 6 2012, 03:52 PM)
In many business models released by successful internet marketers there is a section of their success story that involves mass article distribution. Although in most cases it is to low PR article directories that are getting the bulk of the articles, we are talking hundreds to thousands of backlinks from spinning and submitting ONE article. I think this is great that they can gain almost instant traffic and higher PR from a single article. But, is it necessary? Could one just as easily get the higher PR and consistent traffic from just submiting one single unique article to about 5 of the top high ranking article directories(respectively)? What do you all think?
Although I have had little personal experience with article marketing, I feel that it is one of the many strategies that needs to be included in a well rounded traffic campaign and something that i should incorporate in my business plan.
I have a course done by Marlon Sanders called Traffic Dashboard and he recommends doing 120 articles a month if you really want to make it work. the idea is you don't know which one is going to be the winners and which ones are the duds. If you only do one article. Here's some material from the course.Quantity trumps quality, although quality counts
I have a second ezine article account where we submitted condensed versions of articles I personally wrote. The content was of very high quality. Our number of views and clicks was far worse than on the articles we outsourced.
Why? Because the outsourced articles targeted clear keyword phrases. I do believe in quality. But if quality trumped quantity, my own articles with superb content would have performed better.
Before you launch into your article marketing, you need a plan. This is the fun part. You get to plan how much money you want to make and how you're going to make it.
First, let's break down the numbers.
In my own personal test of 81 articles, 11% didn't get a click in 8 months. Another 11% only got 1 click. 75% of my clicks came from my top 10 articles. That means 12% of my articles generated 75% of my clicks. This is very close to the 80/20 rule if you're familiar with it. The point is that if we never did 81 articles, we never would have found the 10 articles that gave use the most clicks. If I only did 20 articles and those articles were the ones that got 0 clicks or 1 click, I'd really have a bad attitude about article marketing. It's a numbers game. On average, to get 1,000 visitors, you only need 34 articles with an average of 29 clicks per article.
So hope this helps.