The basic thing that you must know is that take the help of such a keyword that you know the visitors search the most. So, always try to provide the keywords that are up to date and that will help you achieve more traffic. Always try to provide a very attractive title and optimize the meta tags. Always try to create a good site map and submit the map to the search engines. These basic tips regarding the Search Engine Optimization are of great help and you will be able to get more traffic because of this. So, go for it.